BELGACOM BRIDGES THE GAP FOR SMEs

Klant

Belgacom Bridging ICT is a subsidiary of Belgacom, arising from the acquisition of four smaller IT integrators. The company has to make Belgacom's service to medium-sized SMEs better and more efficiently through local representation and expertise.

Opdracht

Belgacom Bridging ICT provides scalable and affordable ICT solutions for SMEs that were reserved for large enterprises until now. Transfer this message powerfully to the SMEs. Make sure that the link with parent company Belgacom is clearly preserved - the SME offering is indeed based on Belgacom technology – but create nevertheless a corporate identity with its own accent.

Oplossing

Comith was involved in the project from the beginning. First the mission of Belgacom Bridging ICT had to be transferred strongly to the SMEs. The message 'IT solutions that grow with your business' we made tangible through a pair of oversized shoes with network cables as laces. Then we laid down the new corporate identity in a manual. As the ma ...