DM JEWEL FOR FEBELGRA/BDMA

Klant

Febelgra is the professional association for the Belgian graphical sector and represents all independent enterprises in the printing industry, prepress and finishing industry. Febelgra represents the interests and acts as official spokesman of the sector at regional, national, European and international level, the administration, the unions, the media, academia and NGOs.

Opdracht

Work out a creative communication concept for Print Day '10. Show that print communication is still alive in this digital age. Take advantage of new printing techniques and clever e-combinations. Print Day '10 is a joint project with BDMA (Belgian Direct Marketing Association). So think of direct mail in the first place.

Oplossing

For Print Day '10 Comith thought up the concept "The cultivation of Oohh!". Central idea: your target groups should be surprised when they open your direct mail. The campaign visual was a burst pod that contained pearls instead of peas. We used two channels for the invitation process: printed mail and e-mail. As for the print invitation, it was ...