55 LEADS IN FIRST JOINT SHOW

Klant

Bridgestone is a Japanese tire manufacturer and has 141 production sites in 24 countries around the world. The company started in 2009 a merger with Bandag, the number 1 in the retreading of truck tires. From 2010, the co-branding strategy also occured in their communications.

Opdracht

Bridgestone and Bandag UK are, for the first time since their merger, present at the Tip-ex Show in Harrogate (UK) with a common stand. Create a simple yet attractive booth that communicates well both brands. Simultaneously launch three new retread products.

Oplossing

Bridgestone UK was aiming to reinforce the message that Bandag’s great reputation has been strengthened by the backing of the world’s number one tyre company. Comith ensured the full realization of the trade show booth from design to construction. In the center we placed a large column, bearing the logos of Bridgestone and Bandag in line with t ...