ANALYSIS RESULTS IN A SUCCESSFUL HYBRID EXPERIENCE
Klant
Since 1989, the name Lexus – the luxury brand of Japanese car-maker Toyota – has represented top-of-the-range cars that are distinguished by their sophisticated technology and refinement.
Opdracht
To inform a select audience about a test drive in the first luxury hybrid on the market: the Lexus E-Four RX400h. To draw attention to the unique engine configuration and environmental benefits. To make it clear that the car is designed to fit in with the lifestyle of the discerning driver.
Oplossing
Comith conducted a lifestyle analysis with people in their 40s, 50s and 60s, after which we geared our communication closely to match their social environment and values. We then invited this target audience for a ‘Lexus Hybrid Drive Experience’.
Comith opted for a strong combination of direct mail and e-mail. We refined the addresses in the ‘Ca ...
soortgelijke cases
Which strategy will create more awareness about the services of SD Worx for SMEs?
How to persuade more customers to discover the firelle store concept?
How to let office managers create their own printed matter according to corporate guidelines?
Andere cases voor LEXUS:
How to give a product launch a high memory factor?
4x4 cases
How can we get the most from an exhibition participation?
How to turn a music festival into a strong brand?
How to persuade more customers to discover the firelle store concept?
Wilt u de volledige case bekijken? Laat hier uw gegevens achter.
U krijgt dan een link naar de volledige casebeschrijving toegestuurd via e-mail.