COMMUNICATING ONLINE WITH 40 MILLION EUROPEAN CLIENTS
Klant
Quelle, one of the biggest mail order firms in Europe, with branches in 15 countries.
Opdracht
To help Quelle update and publish its online catalogue (which is generating ever-increasing profits) more quickly and simply, to better respond to seasonal offers and promotions.
Oplossing
After an extensive workflow analysis, Comith developed an editing tool for Quelle that is supported by a Digital Asset Management system. All the information in the print catalogue is centrally stored in the system for the editors in the various countries, and technically adapted to the requirements of web publication.
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