REACHING DIFFICULT TARGET GROUPS THROUGH EVENTS

Klant

The basis of the core business of Oracle, the biggest software company in the world, is information. Oracle helps its clients manage, use and protect information.

Opdracht

To devise a concept for addressing target groups – SMEs, the professions and local authorities in the Walloon provinces in Belgium – that were hard for Oracle to reach until now.

Oplossing

After analysis it appeared that the message was not strong enough, rationally or emotionally, and that the available budget was too low for an optimum result. Comith then proposed involving Oracle’s partners in the event. This made the offer more versatile and therefore more attractive. Moreover it enabled the budget to be increased, without Oracle ...