OPTIMISING TRADE FAIR PARTICIPATION

Klant

The Vlaamse Uitgeversmaatschappij (VUM, now Corelio) publishes newspapers including De Standaard, Het Nieuwsblad, De Gentenaar and Het Volk and is the owner of Job@.

Opdracht

To increase traffic to the De Standaard stand at the Antwerp Book Fair. To create an unforgettable moment for visitors and to optimise recall.

Oplossing

Comith organised a daily news competition at the De Standaard stand. Visitors to the fair could find the answers in that day’s newspaper. Every night at around 10pm, staff at De Standaard would e-mail questions about the news that would be appearing in the paper the next day. Comith would then immediately put together the competition form, and t ...