NEW POSITIONING
Klant
Bandag, a truck tyre retreading specialist, is a worldwide operator. The retreaded tyres are delivered to large fleets via a network of franchised dealers or through direct sales (under the Eurofleet label).
Opdracht
Bandag developed a series of new services specifically for large European fleets (up to 20,000 trucks). Comith was given the task of clearly slotting these services into the red-carpet approach to the biggest clients, to position Eurofleet as an independent company and to connect a new look & feel to a strong communication concept.
Oplossing
To clarify the values and selling propositions of Eurofleet in an accessible way, Comith developed a concept based on the Swiss Army knife. The ifferent tools and the knife as a whole were used as the linking theme running through the communications. In addition Comith overhauled the logo and house style.
Eurofleet now positions itself as an in ...
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