THE SMART CHOICE
Klant
Bandag has already been a world leader in retreading truck tyres for over 50 years already, with a worldwide network of over 900 franchise partners in 90 countries.
Opdracht
To develop a tool to support the Bandag sales force, as well as the people working in sales at Bandag partners across the entire EMEA area so that they can promote the sale of various tyre treads to fleets. In practical terms, the client needed a binder to support sales featuring useful and practical sales arguments that make it crystal-clear to fleets why Bandag products and services are the smart choice.
Oplossing
Working with the client, a new concept – Bandag The Smart Choice – was created in terms of content and visuals. A brainstorm session with a number of successful Bandag sales people resulted in a list of frequently asked questions that crop up regularly during a sales discussion. This was used to define and create the content of the binder, based at ...
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