Complete graphic design in 6 weeks
12/10/2011
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Rivus is an international law firm, recently founded by Anton van Zantbeek, with offices in Brussels and in Switzerland. The firm specializes in tax and legal advice for a limited number of high net worth individuals and wealthy families. The client is key and can count on an excellent service.
Six weeks after the foundation they already had a presentation in Switzerland on their programme. The only thing that was certain was a name: Rivus, a nod to the name Zantbeek and a reference to 'ius', Latin for justice. The graphic design had to exude confidence, without being classical. Comith started with a colour analysis, resulting in a preferred combination of blue and gray; blue because this colour is associated with the need for peace, comfort and safety, and gray for the need for control and reasoned act, free of emotions.
Next we designed a timeless logo, in which we accentuated both 'u' and 'vus', referring to the client (you, vous) who is always the key factor. The imagery shows lawyers who literally go far for their clients. The baseline 'Protecting prosperity' further emphasizes the personal approach and indicates that Rivus pursues prosperity for its customers as well as protecting their wealth.
With all these elements Comith developed the complete graphic design from stationery to PowerPoint slides, we put a website online, and we created four folders. Within the deadline! Speed and flexibility are our trademark for a reason.
www.rivus.be
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