Communication as a weapon in war for customers
16/12/2011
Recently De Tijd reported of an impending war between supermarkets in Belgium. Immediate cause are the plans of Albert Heijn for our country. Two shops have been opened, and within five years that amount would reach 50. But the uncertain economic environment and the consumer keeping his finger on the purse do not help either. The result is that the competition between the chains has become increasingly sharper.
Some chains, such as Makro, try to find a wider audience. Hard discounter Aldi is investing in a major embellishment operation. Colruyt is skimping on its margins to win still some market share.
Approaching your communication differently and more efficiently is also a possibility to take this competitive challenge. As an expert in communication solutions for companies that sell through an indirect channel, Comith analyzes communication processes and provides advice on this matter. MRS, a flexible cloud solution for marketing and communication that Comith has developed and still expands, fits perfectly into this picture.
Through process optimisation many companies can not only save money, they can also communicate faster and more client-focused as to strengthen their brand loyalty. Communicating more uniformly through various outlets enforces that communication. Integrated communication, simultaneously over different channels, also makes the message more powerful. Does an explosion of channels and target groups lead to an explosion of resources? Not if you use a smarter and different approach than others. Isn't that exactly the strength of successful companies?
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